Data. We can't get enough of it. And our skills with raw data can do wonders for your brand. From acquisition and retention strategies to loyalty strategy and customer touch-point mapping, we know how to find opportunities that will benefit your business and your customers.
For many agencies, the link between creativity and data is limited to link testing and lost ideas. We find that clients committed to data-driven insights and campaign accountability can be more confident and able to step up to higher levels of creativity. Organically integrating analytics into our creative process powers every solution we provide to our clients. And, this data rigor doesn't dampen our creativity. It unleashes it.
Our digital expertise is powered by data for measurement and optimization. We immerse customers in engaging, entertaining, and relevant brand experiences through digital and multimedia strategy – as well as the development of sites, communications, and content. In an industry driven by innovation, we've had many firsts. We were the first agency to buy media space on the Internet. The first to incorporate a twitter feed into a banner ad. The first to generate over a million fans Facebook fans for a beer brand. And the first viral campaign entered in the Guinness World Record Book for the most downloaded piece of commercial content. Today, we continue to stay on the cutting edge to move your business forward – through emerging media trends such as augmented reality, social gaming, location-based social networks, 3D TV, e-readers, online/web radio and digital POS.
Today, consumers actively manage their own branded experiences and want to choose how, when and where they receive information, and which channels to access as they make decisions. In this new reality where touchpoints bombard consumers simultaneously, effective direct creative solutions demand new thinking. Mobile marketing is the 3rd generation of direct marketing. It embodies the same principles of the personal, 1-to-1 communication we excel at. Our mobile experience includes mobile marketing, design and development (including, but not limited to SMS, MMS, HTML mobile viewable emails, WAP, games and apps). Mobile is an additional channel that seamlessly blends within campaigns to give consumers more options and to give brands insights on consumer behavior.
We believe in data rigor that unleashes our creativity. Any program is only as good as its ROI. Response rates, conversion rates, the associated costs per response or conversion as well as spend are key performance metrics for any campaign. Turning data into intelligence is a key element in taking your brand to the future first. As part of our full-service offering, we leverage a powerful set of data and analysis tools that our analysts use to drill down to the most relevant intelligence available. Within strategy development, we undertake business strategy, marketing strategy, loyalty strategy and touchpoint mapping. Within data management, we manage database builds and data processing. Finally, program execution and management involve application development, marketing automation, targeted delivery and list management.
Consumers are increasingly untethered from TV screens and even computer screens. We fully embrace the Third Screen — mobile devices that inform, entertain, and engage consumers during every waking hour — no matter where they go. Far more than basic media integration, we focus on the complete amplification, expansion, and elaboration of the brand narrative. Our approach expands the role of target audiences from passive spectators to active participants and is the catalyst for compelling brand conversations throughout the customer journey.
At Discovery, we focus not just on creating transactions with both customers and consumers, but on creating relationships that build loyalty over time. Our unique customer/consumer insights point the way, creating a strategic foundation to more effectively impact and influence customer/consumer behavior.
But lasting relationships are built one at a time. Our skills in data capture and analytics fuel powerful strategies to generate more qualified leads, motivate action, build ongoing loyalty and measure results, all while optimizing marketing spend.