COO
CEO American Student List
Don is the CEO of American Student List (ASL), the premier database compiler for the youth market providing targeted access to over 100 million households and 130 million individuals through a combination of proprietary databases and various license arrangements. An eighteen–year veteran of ASL, Don is responsible for the strategic direction of the company, identifying and establishing new business opportunities, managing day-to-day operations and its integration within the Euro RSCG Worldwide network of agencies. Previously, Don held the positions of Senior Vice President of Operations and CFO. In addition, Don has also taken on the responsibilities of the Chief Operating Officer of Euro RSCG Discovery. In this new role, Don will lead the development of Discovery’s new revenue streams, marketing and new business development efforts.
Since Don became CEO of ASL in 1999, the company has expanded its core product offerings to include E-mail lists, Ethnic databases, a Young Professional database, Online lead generation services and specialty databases such as Families and College Grads and Alumni. Don has shared his expertise in youth marketing and database creation through various presentations and articles including an article on Marketing to Youth for the DM News Essential Guide to Lists, Database Marketing and Data Services. Don also leads ASL’s participation in the Direct Marketing Association and its longtime support of the National Center for Missing and Exploited Children.
Don achieved his BBA from Hofstra University in December 1980 and became a Certified Public Accountant in 1983. Prior to joining ASL, Don was an audit manager at Grant Thornton, a global accounting and business advisory firm.