Yesterday’s strategies no longer work in today’s economy. Acquisition doesn’t always drive profitability. One-way communications to mass audiences no longer work. And messages can’t be shaped based solely on customer attitudes.

To succeed in today’s marketplace, companies need to stake out a more balanced position. A position that’s at the intersection of attitudes and behavior. Of acquisitions and retention. Of branded communications and relevant, response-driven direct marketing.

Euro RSCG Discovery is at that intersection.