Prior to joining Euro RSCG Discovery, Paula served as Worldwide Director of Brand Equities at Foote Cone & Belding, Chicago. Her skills in brand development, innovation management, and competitive management helped FCB clients win in the marketplace.

Her unique expertise bridging the gap between the consumer and the brand focuses on young shopping behavior-and is best exemplified in her highly successful work for clients including Kraft, Nabisco, Hampton Inn, Coors Brewing Company, Payless Shoe Stores, Boeing, S.C. Johnson, Pepsi/Aquafina, Applebees, KFC, Brookfield Zoo, Quaker State, Quaker Oats, Snapple, Circuit City, Blue Cross/Blue Shield, Morgan Stanley and Cadbury. In addition, Paula served as the Worldwide Director of FCB Insights Online, establishing FCB’s global internet research operations and developing and launching FCB’s Brand Insights.online and several proprietary brand decision tools.

She is well-known for developing and leading the study entitled “Wal-Mart is Transforming Your Customer,” a highly visible survey which examined the impact of Wal-Mart’s vision of the Wal-Mart world on consumers’ shopping behavior and retail perceptions. In recent years her presentations have attracted the attention of various business communities with such topics as: “Trust is a Commodity,” “How Men Shop,” “The Secret Hi-Tech Lives of Women,” and “How Rock’n Roll Created a Mega-Generation or The 3 Bs: Boomers, Busters, and Boomlets.”

Before joining Foote Cone & Belding, Paula worked for seven years at DDB Needham where she advocated and practiced a proactive consumer planning approach. Her accounts included Anheuser-Busch, Maybelline, Kraft, SC Johnson, Clorox, General Mills, Household Bank, State Farm, Rubbermaid and Ramada Inn. She also served as Director of Marketing and Communications at the University of Chicago Medical Center, where she and her group were awarded the 1988 American Marketing Association’s Stuart Henderson Britt Marketing Achievement Award.