General Manager
Director of Analytics
Ward Thomas has been with Euro RSCG 4D Discovery for over 14 years, conducting and supervising analytical projects for a variety of clients in multiple industries. Ward co-founded the research effort at Euro RSCG 4D Discovery. He progressed from an analyst to research and analysis director, overseeing all modeling projects undertaken by Euro RSCG 4D Discovery’s technology and development team.
Ward is the inventor of four proprietary Euro RSCG 4D Discovery segmentation and analysis tools, including the COI Modeling Technique, a behavioral LTV-based segmentation system driven by a hybrid of relational multivariate models.
Ward has developed successful models and segmentation systems addressing different customer lifecycle stages for clients such as Volkswagen, Nestle, Citibank, Los Angeles Times, Sony, Sprint, and AARP. In addition, he has created and consulted on modeling projects for clients abroad.
Ward has spoken at numerous conferences including the Bank Marketing Association, the New York, New England and Washington D.C. Direct Marketing Associations, and NCDM. He has served on the faculty of the Interactive Marketing Institute at Virginia Commonwealth University for eight years.
Ward’s publications include a two-part series featured in DM News, as well as The Journal of Database Marketing, focused on the utilization of predictive modeling for optimal profitability.
Ward was a Phi Beta Kappa Economics/Business major at Randolph-Macon College in Virginia. He received his Master of Decision Sciences degree from Virginia Commonwealth University.