Our strategic services activate raw data, bringing to light opportunities about your business and your customers. We leverage data from purchases, sales interactions and marketing touches to drive incremental value. We offer acquisition and retention strategy, loyalty strategy and customer touch-point mapping among other services.

How do you know which prospects are likely to respond? Who is vulnerable to attrition? Which segments are cost prohibitive? We create behavior-based marketing programs using past behavior to predict, model and guide future consumer interaction. Ask us about our proprietary modeling and testing techniques.

We manage databases ranging from 50,000 to 90 million records and can receive weekly, even daily data transmissions to add customer and transaction records. Our systems are scalable and can receive data updates from almost any system, including POS. Additionally, we house hygiene capabilities that are powered by state-of-the-art technologies and proprietary processes, along with many years of data management experience. These disciplines make data reliability inherent in all work, from accurate customer histories to optimal marketing deliverability.

We’ve developed a suite of proprietary tools called the Dynamic Marketing Environment (DME). These five modules can be leveraged as standalone services, or they can be combined to offer end-to-end, closed loop marketing solutions. The toolset offers email marketing, landing pages, forms and fulfillment capabilities, plus sales enablement, profile management, newsletters and much more.

The most inspirational figure in our Creative Department isn’t the Creative Director. It’s the customer. We look to our client’s customers—and the words and images that motivate them—to create truly relevant messages. As a result, clients in all categories provide us with the same feedback: That our work flows seamlessly from strategic insight to creative execution. Ask us about the Creative Business Idea®, our proprietary method for transforming customer belief to drive growth.

In an age where credit card companies are being criticized for preying on youths—and online communities like MySpace make kids’ information scarily available—our strategic list partner, American Student List (ASL) works with clients to offer students and their parents wholesome, relevant offers and information. Without infringing on privacy.

Through our affiliation with American Student List (ASL), we can create multi-channel campaign strategies. ASL is the nation’s leading provider of student and youth marketing data. With over 37 years of experience, ASL has earned a reputation as a trusted name in youth marketing. Their robust student and youth marketing database contains over 100 million names, including high school and college students, as well as young adults, families and ethnic lists.

We build behavior-based strategies and turn them into turnkey tactics that can be customized for your promotion and your brand. Our product knowledge in a variety of industries—combined with tested promotional templates—can provide you with an effective solution in days instead of weeks. So when your boss says “we need to mail a cell phone promotion to parents of graduating fifth-graders—now,” you can be ready. Ask us about our print production management and media planning and buying capabilities.